First off, I really appreciate the candidness of the author. He describes a realistic startup experience rather than the hyped ones.The book is mostly about marketing and sales. As the author says, this is the most important factor in building a successful small startup. However, I was also expecting to learn about the development tools, e.g., versioning, that are crucial to startups. I was hoping to get a complete perspective of launching a startup.It would have been nice for either the book's title or Product Description to mention its heavy focus on marketing and sales, and its lack of focus on software development. Yes, the book is targeted at experienced developers, but I'm sure even experienced developers could learn about more software development tools and practices that could help in a startup setting.Also, I am a bit disappointed at the number of URLs mentioned in the book. I expected the book to stand on its own and organize all its relevant points into one publication.