As I was reading this on my kindle I quickly realized that the author and I were going down the same road, how do you take an idea as a developer and shape it into a business on a tight budget. There are a ton of great pieces of advice as well as real world examples put into the pages that have helped me shape my marketing ideas and focus on what my service offers my customers.Definitely worth the read, I am in my 2nd iteration and have taken a ton of positive steps towards profitability already.