Forget trying to build the next Facebook, Google, or any other venture that requires major traction, lots of startup funding, and an army of programmers.  This book explains how you can grow a business that fits your needs without going head to head with major companies that are publically traded.  By picking small niches, you can develop your business by having no to limited competition.  Rob does an excellent job of illustrating how to find a space where there is a need, or market, and building your product around that demand.This book takes you through the process in a systematic approach.  This is not a book on programming.  Unlike many books that talk about theory, go off on tangents about specifics that are not applicable to your situation, or try to sell you the author’s product, this book shows you what to do to get the results you want.After I purchased the book, I contacted Rob with some follow up questions and he quickly responded.  Rob is not an author who writes to sell books, but rather a business developer who happened to write an excellent book explaining how he operates his businesses.If you want to start an online business, but don't know where to start, this book is your 'start'.