The main thing I got from the book: stop writing code.The author explains in a convincing way why an Internet startup is not about coding but about founding a great niche, building a product that executes at a plateau and make it run automatically. And repeat this proces to be serial startup founder. Nr 1 lesson: Out-source your manual tasks to virtual assistants.The book goes into depth, how to build sustainable traffic for your website and how to validate your businessplan before spending months building.The book is written in a blog-like reader friendly style. Short paragraphs and without unneccessary fluff.