A great book. It offers a practical roadmap to becoming a successful independent developer. It's also a “how to” compendium of advice for online marketing, including Search Engine Optimization, email lists, outsourcing, blogging and website design.It’s especially helpful regarding use of Virtual Assistants. This might be his most important contribution. The seasoned and disciplined [post-learning curve] use of Virtual Assistants might save an entrepreneur thousands of hours and increase productivity by thousands of dollars. Seems to me, intelligent use of Virtual Assistants is a great money-saving and time-saving adjunct to the Lean Startup movement.This book is also valuable for the collection of website citations for each of the subject areas covered. The book's links are worth the price of admission.I require every book I read to change me, to teach me something I didn’t know before. Increasingly, today’s business literature delivers better than at any time before. This book changed me.General principles are taught in this book but alongside practical applications, which translates into dollars. Start Small, Stay Small does that well.