It's cliche to say things like "this is a guidebook for how to build a real little business that makes money."  But that's exactly what it is.A lot of books like this just give you generalities like "have passion" and "seek the market pain" and so on.  This book does not do that.They give you specific things to do to generate ideas, then vet those ideas against what people are actually looking for, and that you can acquire reasonably inexpensively, exactly how to optimize landing pages and conversions to sale, and then operational stuff like how to use virtual assistants to stretch your own time.It really is a roadmap, and you're wasting your time if you don't read this.