I've been following Rob's podcast "Startups for the Rest of Us" for a while now.  And long before I stumbled across it, I've been developing my ideas on how I want to build and market software products but just haven't really been able to tie it all together.  So after listening a while and realizing that our viewpoints seem to be pretty similar (I write software for a living, but believe that marketing of it is almost more important), I decided to invest a little bit to see if Rob really knows what he's talking about or can at least fill in some of the holes I've had in my overall plan and strategy.Well, let me tell you, for me this book is a bit of a godsend.  Once I started reading, I couldn't put it down and finished it in less than a week - highly uncommon for me.  Not only does the book effectively help layout the strategy but some other topics that have been alluding me are much (VA's and outsourcing, how to really niche your market).  The other thing that Rob does that similar books on the topic don't do as well is actually try to put some rough numbers on things, actionable concrete steps to get the ball rolling in certain areas and also paint the world through "less rose colored" glasses so you get a hunch as to what you're stepping into.My only minor complaint is I'm wondering on the timeliness of some of the information.  I found a link or two listed in the book no longer seem to be in service that are referenced in the book.  I'm also not an SEO expert, but I get the impression that due to the ever changing landscape of SEO might mean some of the strategies listed are a little dated or may not work as well today.  But again, I'm not an expert and I'm basing this solely on what I read in the book and comparing it to things I've heard at a high level from other sources out in the world.Next step is to go put it into action and see how well that fares....