I've only read the first chapter so far and already; I am filled with insights and inspiration. I didn't think it could teach me anything, after years of reading empowerment blogs and hacker news, but after some urging from developer friends to spend money on this, I am pleasantly surprised to be wrong; this guy totally knows his audience (well, me anyway) and gives specific insight in the directions you need to start towards launching small, sustainable start-ups. I feel not only pumped with visions of feasible side businesses but have the think I'm grasping the techniques needed to get there. This book is worth far more than the $11 kindle price I paid.