This is the book I wish I had read 15 years ago when I incorporated my 1st company. If you dream of becoming a millionaire by raising millions from a VC and sell out to Google or Facebook for billions, this book is not for you. If on the other hand, you want to learn to make a great income creating software and quit the day job, buy this NOW and dive in.As the title implies, this book is about being reasonable, both in financial investment, profit expectations but also in quality of life. Owning your own business is mainly about freedom, not working 80+ hours a week for no salary while hoping your stock options will be worth something...one day. Been there, done that -- it sucks!I highly recommend this book to any new & experienced software entrepreneur. Rob Walling has distilled a decade of eventful entrepreneurship into 200 odd pages. For me, "Start Small, Stay Small" is the best 10$ I have ever spent. Period.Nick PrudentLessonator.com