Straight forward with information you can use! My business partner and I both read it and we are using this book as our guideline.  The book is packed the right stuff and perfect for what we are looking for.  If you read the 4 hour work week then this might be the muse you are looking for to inspire you.  Give this book a try and you will be amazed.  I'd like to see examples of others that have followed this book and hear the results.  Hopefully, my company will be one.