Having been a listener of Rob and Mike's podcast (Startups for the Rest of Us) from the beginning, I had high expectations for this book, and it surpassed them all.  From strategic guidance to the technical details, from the editing to the organization, Start Small Stay Small is an outstanding resource for any developer looking to start a self-funded software (particularly web-based) business.  The only chapter I didn't get a lot out of was the chapter on growing or starting over, which seemed to have a lot of emphasis on exit strategies, which I personally don't really care about at this point.  All in all, the single best resource I've found for a would-be digital entrepreneur.