It's a good book. There's good amount of pragmatic advice built into this which will help especially starting entrepreneurs avoid some of the strategically failing approaches when first starting out. I loved the overall theme of the book which is to basically focus and grow rather than splatter your attention and resources without knowing where something sticks. In that respect alone, it's a book worth reading for any aspiring entrepreneurs.The reason for 4 instead of 5 stars is I would have liked to see the author go more in detail about finding niche markets, tools to be used, some empirical approaches to bridge that market research to business tactics and daily goals of gaining traction for a fledgling business.