There are plenty of books on how to create and market a startup. This is one is awesome for a very simple yet important reason: it is written for programmers by a programmer. If you're a "business guy", don't buy it. That's about the best I could come up with to explain the value of this book.Also, I would like to point out, that although the author is a micropreneur, running multiple small businesses at a time, he is not advocating his approach, but rather exploring all other options (including creating a viral exponentially growing social website) and laying out the pros and cons for each. That's why any programmer who's working on any kind of startup, either VC-backed or bootstrapped, should read this book. It may even change your preference on the type of startup you want to run making you think about all the pitfalls and advantages.